Teaching
Plan
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Tourism
Entrepreneurship and Venture Creation
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Course Objectives
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The
major emphasis of the course will be on creating a learning system through
which MBA (TTM) students can acquaint themselves with in-depth appraisal of
topics in the Entrepreneurship & New Venture Creation and special
challenges of starting new ventures and introducing new product and service
ideas in tourism and allied sectors.
§ To instil a
spirit of entrepreneurship among the students participants.
§ To provide a
holistic overview on the competence needed to become an entrepreneur.
§ To develop
necessary knowledge and entrepreneurial skills among the students.
§ To give
insight into starting new venture in tourism and allied sectors.
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Course Code
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PGTTM3C0001T
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No of Credit
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04
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Total Marks
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100
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Semester
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Third
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Teaching Method
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Lecturing, Case Study, Group
Discussion, Quizzing and Extempore
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Learning Outcome
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Knowledge, Comprehension, Synthesis,
and Application
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Practical Activities
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Tourism Intelligence Club(TIC)
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Course In charge
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Mr.
Ranjeet Kumar Raman, Assistant Professor
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NO OF CLASS
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NO OF HOURS
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TITLE OF TOPIC
TO BE TAUGHT
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SUGGESTED
READING SL. NO
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01
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01
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The
concept of entrepreneurship
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11
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02
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02
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Theories
of Entrepreneurship
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,3, 7,11
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01
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01
|
The
entrepreneur : Definition and concept
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3, 7,11
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01
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01
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Classification of entrepreneurs
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3, 11
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01
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01
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Entrepreneurial
competencies
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3, 7,11
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01
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01
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Characteristics
of entrepreneurs
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11
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01
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01
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Role
of entrepreneurship in nation building
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6, 10, 11
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02
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02
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Social
Entrepreneurship: Concept and Case of Ashoka Innovators for the Public
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2, 11, 12
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01
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01
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New
Venture Creation-Exploring Tourism Business Opportunities: Introduction
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3,4,7,11
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02
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02
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Creativity,
Innovation and Entrepreneurship
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6, 7
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01
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01
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Innovation-driven
Entrepreneurship: Putting India in the Global Map
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6
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01
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01
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Understanding
Business Incubation
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6
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01
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01
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Role of R & D and
University/institutions in creating new venture
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6
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01
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01
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Tourism
Industry & SMTEs perspectives
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3, 4
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01
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01
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Tourism–related
business opportunities
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3, 4, 6
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02
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02
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Developing Entrepreneurial Marketing: Networks
and collaboration
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3,4,6,11
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03
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03
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Financial support for new venture
creation-Role of banks, Venture Capital, Angel funding etc
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3, 6, 11
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02
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02
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Feasibility
study: Testing your business Ideas
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3,4 ,5,6,11
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01
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01
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Purpose
of feasibility study
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3,4 ,5,6,11
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01
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01
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Feasibility
study: advantages/disadvantages
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3,4 ,5,6,11
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03
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03
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Components
of feasibility study: Market feasibility,Production/Technical feasibility,
Financial feasibility and Organizational/ Management feasibility
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3,4 ,5,6,11
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01
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01
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Business
Plan-The Roadmap to Success:
Definition
& Purpose
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3,4 ,5,6,11
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01
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01
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Principles
of planning
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3,4 ,5,6,11
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01
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01
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Importance
of business planning
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3,4 ,5,6,11
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02
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01
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Components
of business plan
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3,4 ,5,6,11
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01
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01
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Format
of a Business Plan
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3,4 ,5,6,11
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02
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02
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Project
Proposal for Tourism Business Verticals
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3,4 ,5,6,11
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01
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01
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Policy
Framework of Ministry of Skill
Development & Entrepreneurship
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e-Resource
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01
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01
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National
Policy on Skill Development & Entrepreneurship-2015
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e-Resource
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01
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01
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Ease
of Doing Business- Central Government Initiatives
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e-Resource
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01
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01
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Make
In India and Start-ups India etc.
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e-Resource
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02
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02
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Business
Support Organizations/Institutions (NSTEDB, NIF, NIESBUD, EDII, IIE, JKEDI
etc.).
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e-Resource
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02
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02
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Micro,
Small, Medium Enterprises Development (MSMED) Act.
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e-Resource
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01
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01
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Location
of enterprises
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3,4, 11
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01
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01
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Factors
influencing the location of projects
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3, 4, 11
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02
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02
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Steps
for starting a MSMEs
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4, 11
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01
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01
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Selection
of types of ownership organization
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3,11
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03
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03
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Guidelines
for selected Tourism Enterprise (e.g., Bed and Breakfast, Guest House,
Restaurant (Stand alone), Domestic Tour Operator, Travel Agency, Tourist
Transport Operator).
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4
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Reading
References
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1.
Anil K. Lal and Ronald W. Clement (2005). Economic development in india: the role of individual enterprise (and entrepreneurial spirit), Asia-Pacific
Development Journal, Vol (12), No (2), 1-39.
2.
Atu Bagus Wiguna and Asfi Manzilati(2014).Social Entrepreneurship and Socio
entrepreneurship: A Study with Economic and Social Perspective. Procedia - Social and Behavioral Sciences
115 (2014) 12 – 18.
3.
Alison Morrison, Mike Rimmington and Claire
Williams (1999). Entrepreneurship in the Hospitality Tourism and Leisure Industries. Elsevier
Ltd.
4.
Chowdhary, N & Prakash, M (2010). Managing A Small Tourism
Business, Matrix Publication, New Delhi
5.
Danilo L, Fonollera (2009). Feasibility Study,
Project Proposal and Business Plan, Western Midanao state University,
Philippines.
6. Developing
Ecosystem for Knowledge to Wealth Creation, National
Science & Technology Entrepreneurship Development Board (NSTEDB)
Department of Science & Technology.
7. Entrepreneurship: New Venture Creation by David H. Holt.
8.
Mihai Lisetchi and Laura Brancu(2014). Procedia -
Social and Behavioral Sciences .
9. Michael Morris (2011). Starting a Successful Business. Koganpage
10.
The effect of entrepreneurship on national
economic growth: an analysis using the GEM database.
11.
Vasant Desai (2014).The
Dynamics of Entrepreneurial Development & Management. Himalaya Publication
House.
12.
W. Zhao et al.(2011). Social capital and
tourism entrepreneurship, Annals of
Tourism Research 38 (2011), 1570–1593.
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